Search Engine Optimization (SEO) campaign

Search Engine Optimization (SEO) campaign (google ,yahoo, msn)


INTERACTIVE TACTICS
HOW TO LEVERAGE THE BEST ONLINE CHANNELS
1. Niche keyword research
2. Medium to long tail organic SEO
3. Smart social media optimization
4. Affiliate program
5. Online budget for small, medium, and large companies


There are two main steps involved in the optimization of a website
On-page optimization activities
Off-page Optimization activates

On page Optimization
1. keyword/keywords phrase analysis (using Google adwords keyword tool,word tracker, google insight )
2. Webpage Optimization
3. Title Optimization
4. Meta Optimization
 Meta description
 Meta keywords - (Meta keywords tag still works to a certain extent in Yahoo)
 Robots Meta Tag
 Content Type Meta Tag
5. Content Optimization
 Page Heading Optimization
 H1, H2, H3 Tag (heading & sub heading)

7. XML Sitemap (writing by hand)
6. Link Optimization
7. Anchor Tag Optimization
8. Image Optimization
9. 15 days once manual update to optimized content
10. Optimization of robot.txt File
11. Link exchange page creation
12. Mod Rewrite & url rewrite for dynamic sites for better search engine crawling
13. W3C Validation

Analyzing & Research
Initial position analysis & report
Keyword related competitor analyzing
Extensive Competitive analysis for better search engine ranking performance

Using Tools
Google webmaster
Google analytical
Word tracker
Google insight
Google Trent
Copy Scape
W3c tool
Alexa
Off page Optimization submission reports
1 . Link Resource Creation
2. Keyword related Back link submission (comments, blogs, and articles)
2. Creating Blogs site (SEO friendly)
3. Classified Submission
4. Social Book Markings
5. Posting Articles
6. Forum Activities
7.Classified Submission


4. Reports
15 th day once management plan
Detailed Ranking Report by Weekly
Website visitor & Website visibility statistics report (15 days ounces)


SMO (social media activation and management)




NEWS SITES
• Digg, Reddit, StumbleUpon, Mixx, Propeller, Yahoo! Buzz
COMMUNITY SITES
• To meet people: Face book, Twitter ,LinkedIn
• To be entertained: YouTube, Flicker, MySpace, and etc
• To discuss with peers: Web hosting forums, blogs, review & news sites
SOCIAL PROMOTION
• Create compelling content
• Network within the social site to gain friendly support
• Promote in a focused, realistic way
• Make sure you can handle the load spike ;-)

FACEBOOK APPLICATION INTEGRATIONS
COMMUNITY SITES
• Reviews
• Polls
• Networked Blogs
• RSS Feed
• Slide share
• Constant Contact
• Static FBML
• Dynamic FBML
• YouTube
• Twitter
• Promotions

Reports
15 th day once management plan
Detailed Ranking Report by Weekly
Website visitor & Website visibility statistics report (15 days ounces)


SEM Campaign
A SEM campaign consists of purchasing ad space on a specific search engine or family of search engines. The great advantage of this over old traditional web site banner ads is your ads are now targeted to a specific key word or phrase that are entered into the search engine. In essence, when a user enters in a phrase that matches the phrase you've chosen, your ad appears. This way you're ensuring that your ad is only displayed to people who are actually looking for your product or service.

Managing Your SEM Campaign
Deft Infosystems specializes in managing campaigns on the three most popular Search Engine Marketing programs. These are Google's Adwords, Yahoo and MSN Adcenter.
All operate in a similar fashion by allowing you to create an ad, then define the term(s) you want to target and place a maximum amount you are willing to pay per click. You also get to set a daily (in some cases monthly) total spend. You then can now sit back and monitor the success of your campaign and easily make changes to improve your click-through rate (the number of clicks you get per display of the ad).